IDENTITAS FOLKLOR NUSANTARA SEBAGAI INSPIRASI DESAIN KEMASAN MAKANAN BORONCO
DOI:
https://doi.org/10.46984/sebatik.v27i1.2243Keywords:
Identitas Lokal, Folklor Nusantara, Kemasan Produk, Borondong, Boronco.Abstract
Penelitian ini mengkaji identitas lokal seni budaya folklor nusantara dalam kemasan produk Boronco makanan ringan khas Sunda, Jawa Barat. Cemilan Boronco (Borondong Coklat) merupakan makanan modifikasi pangan khas daerah yang dibuat pada tahun 2022 saat masa pandemi. Pemanfaatan nilai kearifan lokal seni budaya folklor nusantara pada kemasan makanan belum banyak dilakukan pada produk Boronco. Pengenalan pemahaman seni budaya folklor melalui kemasan seni budaya produk Boronco menjadi salah satu alternatif nilai tambah produk UMKM. Penelitian ini menggunakan metode kualitatif-kuantitatif. Tujuan penelitian ini menerapkan nilai kearifan lokal seni budaya folklor nusantara pada kemasan produk Boronco. Kajian folklor dan desain komunikasi visual pada produk Boronco yang dikemas dengan mencantumkan label dan kemasan yang bermuatan folklor yang berkembang di masyarakat Sunda. Melalui kemasan produk Boronco, diharapkan nilai kearifan lokal folklor Sunda menjadi lebih dikenal oleh masyarakat sedini mungkin khususnya anak-anak dan remaja yang sangat menyukai jajanan makanan ringan khas Sunda. Hasil penelitian ini menghasilkan kemasan khas folklore Sunda pada produk Boronco. Strategi pemasaran dan segmentasi pasar Boronco sebagai media perkenalan folklor nusantara atau Sunda. Penelitian ini menjadi salah satu upaya membangun ketahanan budaya Sunda dan antropologi konsumsi lokal sebagai resiliensi adaptif terhadap perkembangan budaya yang dinamis dalam menerima, menghadapi, dan mentransformasikan nilai-nilai lokal dari generasi ke generasi.
References
Bou-Mitri, C., Abdessater, M., Zgheib, H., & Akiki, Z. (2021). Food packaging design and consumer perception of the product quality, safety, healthiness and preference. Nutrition & Food Science, 51(1), 71–86. https://doi.org/10.1108/NFS-02-2020-0039
Brennan, L., Langley, S., Verghese, K., Lockrey, S., Ryder, M., Francis, C., Phan-Le, N. T., & Hill, A. (2021). The role of packaging in fighting food waste: A systematised review of consumer perceptions of packaging. Journal of Cleaner Production, 281, 125276. https://doi.org/10.1016/j.jclepro.2020.125276
Chen, X., & Tang, W. (2022). Study on the Influence of Font Type on the Aesthetics Evaluation of Food Packaging. 2022 15th International Conference on Human System Interaction (HSI), 1–5. https://doi.org/10.1109/HSI55341.2022.9869496
Danandjaya, J. (1986). Folklor Indonesia. Pustaka Grafiti Pers.
Elkhattat, D., & Medhat, M. (2021). Using Technology in Smart and Intelligent Food Packages as a Communicational Tool with Consumers. 2021 World Conference on Computing and Communication Technologies (WCCCT), 108–114. https://doi.org/10.1109/WCCCT52091.2021.00027
Faisha, M., Mohamad, E., Rahman, A. A. A., Desviane, S., Ramawan, A., Jamli, M. R., & Adiyanto, O. (. (2021). Safety and quality improvement of street food packaging design using quality function deployment. International Journal of Integrated Engineering, 13(1), 19–28. https://doi.org/10.30880/ijie.2021.13.01.003
Herayati, D. Y., Masnia, D. N., & Haryanti, D. T. (1986). Makanan: Wujud Variasi dan Fungsi Serta Cara Penyajiannya Pada Orang Sunda Daerah Jawa Barat. Departemen Pendidikan dan Kebudayaan.
Huerta, O., Melo, C., Rubio, M., & Tiska, A. (2022). Method for Strategic Design in the Food Packaging System: Packaged Product Life Cycle Tool. E3S Web of Conferences, 349, 01007. https://doi.org/10.1051/e3sconf/202234901007
Indonesiabaik.id. (2019). One Village One Product Agar Produk IKM Mendunia.
Jantisiana, N. M., & Ermanto, E. (2019). Industri Borondong di Desa Laksana Kecamatan Ibun Kabupaten Bandung (Tahun 2000-2004). Syntax Literate : Jurnal Ilmiah Indonesia, 4(2), 65–85.
Kovačević, D., Kupres, D., Šepat, F., & Brozović, M. (2022). Exploring odor associations based on packaging visual elements. Proceedings - The Eleventh International Symposium GRID 2022, 519–526. https://doi.org/10.24867/GRID-2022-p57
Liu, L., & Chen, M. (2022). The application of interactive concept in food packaging. In W. Wei (Ed.), International Conference on Intelligent and Human-Computer Interaction Technology (IHCIT 2022) (p. 2). SPIE. https://doi.org/10.1117/12.2655191
López-Mas, L., Claret, A., Bermúdez, A., Llauger, M., & Guerrero, L. (2022). Co-Creation with Consumers for Packaging Design Validated through Implicit and Explicit Methods: Exploratory Effect of Visual and Textual Attributes. Foods, 11(9), 1183. https://doi.org/10.3390/foods11091183
Nemat, B., Razzaghi, M., Bolton, K., & Rousta, K. (2022). Design affordance of plastic food packaging for consumer sorting behavior. Resources, Conservation and Recycling, 177, 105949. https://doi.org/10.1016/j.resconrec.2021.105949
Santi, R., Garrone, P., Iannantuoni, M., & Del Curto, B. (2022). Sustainable Food Packaging: An Integrative Framework. Sustainability, 14(13), 8045. https://doi.org/10.3390/su14138045
Setyobudi, I. (2020). Metode Penelitian Budaya. Sunan Ambu Press.
Šola, H. M., Gajdoš Kljusurić, J., & Rončević, I. (2022). The impact of bio-label on the decision-making behavior. Frontiers in Sustainable Food Systems, 6. https://doi.org/10.3389/fsufs.2022.1002521
Song, M., Xu, J., & Chen, Y. (2022). Food Interactive Packaging Design Method Based on User Emotional Experience. Scientific Programming, 2022, 1–7. https://doi.org/10.1155/2022/7395678
Spence, C., & Van Doorn, G. (2022). Visual communication via the design of food and beverage packaging. Cognitive Research: Principles and Implications, 7(1), 42. https://doi.org/10.1186/s41235-022-00391-9
Veflen, N., Velasco, C., & Kraggerud, H. (2023). Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of cheeses. Food Quality and Preference, 104, 104742. https://doi.org/10.1016/j.foodqual.2022.104742
Wagiati, W. (2017). Nama Makanan Tradisional Sunda di Kecamatan Ibun, Kabupaten Bandung: Kajian Geolinguistik. Metahumaniora, 7(2), 1–16.
Zhang, Y., & Li, S. (2023). Application of Case-Based Reasoning in Product Packaging Design System. Computer-Aided Design and Applications, 33–43. https://doi.org/10.14733/cadaps.2023.S8.33-43
Downloads
Published
How to Cite
Issue
Section
License
Authors retain all their rights to the published works, such as (but not limited to) the following rights; Copyright and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in own future works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article
.png)
