The Effect of Promotion and Customer Satisfaction on the Loyalty of E-Wallet Dana Users in Samarinda

Authors

  • Sukirman Manajemen, Universitas 17 Agustus 1945 Samarinda
  • Zilfana Manajemen, Universitas 17 Agustus 1945 Samarinda
  • Mita Sonaria Manajemen, Universitas 17 Agustus 1945 Samarinda
  • Astrid Napita Sitorus Akuntansi, Universitas 17 Agustus 1945 Samarinda
  • Orfyanny S Themba Manajemen, STIEM Bongaya Makassar
  • Yulindawati Teknik Informatika, STMIK Widya Cipta Dharma Samarinda

DOI:

https://doi.org/10.46984/sebatik.v28i2.2254

Keywords:

Promotion, Consumer Satisfaction, Loyalty Customer

Abstract

The E-Wallet DANA service represents a breakthrough in leveraging current technological advancements to facilitate transactions across various digital products. It is designed with maximum security and user comfort, aiming to provide seamless convenience through its diverse service features. This study aims to examine the impact of promotion and user satisfaction on the loyalty of E-Wallet DANA users in Samarinda. A quantitative research method was employed, with 109 respondents selected as the sample using a Likert scale. The results of the multiple linear regression analysis revealed that promotion had no significant effect on user loyalty, while consumer satisfaction positively influenced the loyalty of E-Wallet DANA users.

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Published

2024-12-20

How to Cite

Sukirman, S., Zilfana, Z., Sonaria, M., Sitorus, A. N., Themba, O. S. and Yulindawati, Y. (2024) “The Effect of Promotion and Customer Satisfaction on the Loyalty of E-Wallet Dana Users in Samarinda”, Sebatik, 28(2), pp. 558–564. doi: 10.46984/sebatik.v28i2.2254.

Issue

Vol. 28 No. 2 (2024): December 2024

Section

Articles

License

Copyright (c) 2024 Sukirman, Zilfana, Mita Sonaria, Astrid Napita Sitorus, Orfyanny S Themba, Yulindawati

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

 

Authors retain all their rights to the published works, such as (but not limited to) the following rights; Copyright and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in own future works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article