Effectiveness of Billboards as Political Campaign Media for Elected DPRD Members for the 2024-2029 Period in Kendari City

Authors

  • Zulfiah Larisu Ilmu Komunikasi, Universitas Halu Oleo
  • Sumadi Dilla Ilmu Komunikasi, Universitas Halu Oleo
  • Laode Harjuddin Ilmu Komunikasi, Universitas Halu Oleo
  • Muhammad Rajab Ilmu Politik, Universitas Halu Oleo

DOI:

https://doi.org/10.46984/sebatik.v28i2.2508

Keywords:

Billboards, Political Campaigns, Elected DPRD Members, Regional Election

Abstract

This study aims to analyze the effectiveness of billboards as a political campaign media for Elected DPRD Members for the 2024-2029 Period in Kendari City. The study uses a qualitative research method, with data collected through interviews, observations and document analysis. The informants of this study were elected DPRD members in the 2024 Election from all Electoral Districts of Kendari City, which were determined purposively. Observations were made on a number of billboards installed in each electoral district (DAPIL) of the Elected DPRD members. Document analysis was carried out on secondary data sources as supporting data, which were obtained from the KPU, BAWASLU and Kendari City DPRD institutions. Furthermore, the data was analyzed using an interactive model which includes data collection, reduction, analysis and presentation. The results of the study show that most elected DPRD Members in Kendari City in political campaigns use billboards that are designed by themselves by paying attention to effective billboard elements, both old and new members. Billboards generally contain photos, candidate serial numbers, names and titles, party logos, and short messages. Several billboards were found with photos of party leaders and presidential and vice presidential candidates supported by the party. The size of the billboards for elected DPRD members ranges from 2 meters x 3 meters to 4 meters x 6 meters. Meanwhile, the placement of billboards is mainly around DAPIL and main roads. It is hoped that the strategic design and placement of billboards can increase public appeal.

References

Aditya, R. (2024). Legislatif Dprd Provinsi Sumatera Utara Tahun 2024. Jurnal Review Pendidikan Dan Pengajaran, 7, 15313–15319.

Amalia, A., Ode, L., Umran, M., & Larisu, Z. (2024). Strategi Komunikasi Politik Caleg Dprd Pks Kabupaten Konawe Pada Masa Pemilu 2019-2024 the Political Communication Strategy of the Candidates Pks in Konawe Regency 2019-2024. 14(2), 223–231.

Anam, C. (2018). Pengaturan Alat Peraga Kampanye Dalam Pelaksanaan Pemilihan Kepala Daerah. JKMP (Jurnal Kebijakan Dan Manajemen Publik), 6(2), 113–118. https://doi.org/10.21070/jkmp.v6i2.3005

Falimu. (2021). Jurnal Sosio Sains. Jurnal Sosio Sains, 7(2), 108–115. http://journal.lldikti9.id/sosiosains

Ghifary, A. (2014). Efektivitas Penggunaan Media Iklan Baliho. Ejournal.Ilkom.Fisip-Unmul.Ac.Id, 2(3), 26–39.

Halim, U., & Jauhari, K. D. (2019). Pengaruh Terpaan Media Terhadap Partisipasi Politik Dalam Pilkada Dki Jakarta 2017. Jurnal ASPIKOM, 4(1), 45. https://doi.org/10.24329/aspikom.v4i1.385

Khairuddin, M. N., & Mohamed, M. N. A. (2023). A Systematic Literature Review on Graduates’ Social Intelligence. Journal of Techno-Social, 15(1). https://doi.org/10.30880/jts.2023.15.01.006

Khatami, M. I. (2021). The Existence Of “ Baliho 2024 ” In The Electricity Fight : Image Analysis Of Political Figures. Jurnal Imu Sosial Dan Ilmu Politik Universitas Jambi (JISIP-UNJA), 5(2), 14–24.

Larisu, Z., Prajarto, N., & Subejo, S. (2022). Pemberitaan TV Lokal dan Pembangunan Daerah Berkelenjutan di Indonesia: Studi Intensif Pada Konten Berita Pembangunan Daerah Berkelanjutan di TVRI …. JISIP (Jurnal Ilmu …, 6(2), 9728–9736. http://ejournal.mandalanursa.org/index.php/JISIP/article/view/3211%0Ahttp://ejournal.mandalanursa.org/index.php/JISIP/article/download/3211/2484

Libna, C., Wina, A., Sari, P., Soegiarto, A., Muka, J. R., Rw, R. T., Gadung, P., Timur, K. J., & Khusus, D. (2024). Efektivitas Baliho dalam Meningkatkan Citra ‘ Idris Sandiya ’ sebagai Calon Legislatif DPR RI Dapil Jabar VI. 6, 73–85.

Matthew B. Miles; A. Michael Huberman; Johnny Saldana. (2014). Qualitative Data Analysis (Third edit). SAGE Publications, Inc.

Michele;, A. Y. N. A. S. K. J. D. G. F., & S, M. B. (2023). Evaluasi Penggunaan Baliho Sebagai Media Kampanye Dalam Perspektif Sila Kedua Pancasila. Nusantara: Jurnal Pendidikan, Seni, Sains Dan Sosial Humanioral, 1(2), 1–25. https://doi.org/10.11111/nusantara.xxxxxxx

Pamungkas, A. (2022). Pemasaran Retorika Politik dalam Iklan Baliho Tokoh Politik Indonesia. Kalijaga Journal of Communication, 4(2), 133–154. https://doi.org/10.14421/kjc.42.02.2022

Purnengsih, I. (2017). Makna dan Pesan dalam Baliho Pemilu Legislatif 2014. Jurnal Desain, 4(03), 231. https://doi.org/10.30998/jurnaldesain.v4i03.1604

Rahmad, R., Asrinaldi, A., & Indraddin, I. (2020). Kendala Implementasi Kebijakan Fasilitasi Alat Peraga Kampanye Pemilu 2019 di Kota Bukittinggi. Jurnal Sosial Politik, 6(1), 55. https://doi.org/10.22219/sospol.v6i1.11028

Sutarini, I. A. (2019). Pengukuran Efektivitas Penggunaan Media Baliho Pada Pemilihan Umum 2019 Terhadap Generasi Milenial. SENADA (Seminar Nasional Desain Dan Arsitektur), 2, 237–241.

Tasente, T. (2021). The 4 phases of evolution of political communication systems: from the golden age of the parties to the golden age of the users. Technium Social Sciences Journal, 2(January), 76–83. https://doi.org/10.47577/tssj.v2i1.50

Violin, S. A., Hussain, M. A., Maharani, D. G. H., Putri, S. T. S., DJ, S. T. A., Farizi, M. G. Al, Al Khafidhoh, L., & Dewi, R. (2024). Faktor-Faktor yang Mempengaruhi Keputusan Pemilihan Dalam Pilpres 2024 pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman Angkatan 2023. Jurnal Socius: Journal of Sociology Research and Education, 11(1), 25–36. https://doi.org/10.24036/scs.v11i1.595

Published

2024-12-20

How to Cite

Larisu, Z., Dilla, S., Harjuddin, L. and Rajab, M. (2024) “Effectiveness of Billboards as Political Campaign Media for Elected DPRD Members for the 2024-2029 Period in Kendari City”, Sebatik, 28(2). doi: 10.46984/sebatik.v28i2.2508.

Issue

Vol. 28 No. 2 (2024): December 2024

Section

Articles

License

Copyright (c) 2024 Zulfiah Larisu, Sumadi Dilla, Laode Harjuddin, Muhammad Rajab

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

 

Authors retain all their rights to the published works, such as (but not limited to) the following rights; Copyright and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in own future works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article