Opportunities and Challenges for Indonesian Merchants in the Serikin Market

Authors

  • Hesti Diah Ayuni Magister Ilmu Ekonomi, Universitas Tanjungpura https://orcid.org/0009-0009-7975-1117
  • Nadya Marcella Magister Ilmu Ekonomi, Universitas Tanjungpura
  • Havizal Syahrizen Gea Magister Ilmu Ekonomi, Universitas Tanjungpura
  • Erni Panca Kurniasih Magister Ilmu Ekonomi, Universitas Tanjungpura
  • Rosyadi Magister Ilmu Ekonomi, Universitas Tanjungpura

Keywords:

Serikin Market, Trade Actors, Borderlands

Abstract

Serikin Market, located on the border of Malaysia and Indonesia, is a bustling cross-border trading center with informal sector players. The market offers great opportunities for informal businesses to increase their income and expand their business, thanks to the high shopping interest of local people and tourists who are interested in Indonesian products. However, there are various challenges that informal traders face, such as limited infrastructure and supporting facilities. This study aims to identify and analyze the strengths, weaknesses, opportunities, and threats of the informal sector involved in trading at Serikin Market from Indonesia. As well as, determining the right strategy to optimize the informal sector involved in trading in Serikin Market. The research method used is descriptive qualitative analysis. Data were collected through observation, interviews, and library studies. The technique used is phenomenological analysis. The results showed that before and after the inauguration of the Jagoi Babang Cross Border Post did not change the income earned, only changes in regulation and access. Serikin Market has the power to attract traders and consumers from various countries. The strategic location, uniqueness of local products, competitive prices, and cultural appeal make Serikin Market an ideal place for traders to sell their products. It can provide great opportunities for traders, especially since many consumers from Malaysia are interested in Indonesian products, so the traders can earn a large profit. However, the main drawback faced is the lack of good market management and also faces challenges, such as limited infrastructure. The market is often not equipped with adequate facilities such as a large parking area, proper selling space, and clean public toilets.

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Published

2025-06-30

How to Cite

Ayuni, H. D., Marcella, N., Gea, H. S., Kurniasih, E. P. and Rosyadi, R. (2025) “Opportunities and Challenges for Indonesian Merchants in the Serikin Market”, Sebatik, 29(1), pp. 144–152. Available at: https://jurnal.wicida.ac.id/index.php/sebatik/article/view/2566 (Accessed: 13 July 2025).

Issue

Vol. 29 No. 1 (2025): June 2025

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Articles

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Copyright (c) 2025 Hesti Diah Ayuni, Nadya Marcella, Havizal Syahrizen Gea, Erni Panca Kurniasih, Rosyadi

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