Gandrung Sewu Festival as a Sustainable Tourism Attraction in Banyuwangi, East Java
DOI:
https://doi.org/10.46984/dpt80r10Keywords:
festival, gandrung sewu, sustainable tourism attraction, BanyuwangiAbstract
Gandrung Sewu Festival has enriched the Banyuwangi Festival series and is recognized as part of the Karisma Event Nusantara (KEN). First held in 2012, this cultural event offers more than a traditional performance; it provides educational value for tourists through a unique and modern presentation. The festival also generates positive impacts on the local community, particularly through the active participation of Banyuwangi’s younger generation in its implementation. However, several aspects still require evaluation, both internally and externally. This study aims to formulate strategies to sustain the existence of the Gandrung Sewu Festival as a sustainable tourism attraction in Banyuwangi, East Java. The research applies a quantitative descriptive method using the Internal-External (IE) Matrix as the analytical tool. The results show that the festival’s strengths include the Gandrung dance as its core identity, strong community participation, creative annual themes, and the growth of Banyuwangi’s tourism sector. The main internal strength is its strategic location, while the key weakness is the inconsistent scheduling of the event. Externally, the greatest opportunity lies in tourism sector development, while the main threat comes from natural disasters and weather conditions. This study proposes three strategic recommendations to strengthen the festival’s sustainability. The findings are expected to serve as a reference for developing event-based sustainable tourism attractions in Indonesia.
References
Adhiana, S. P. (2026). Manajemen Strategi Dan Perencanaan Agribisnis. Penerbit Kbm Indonesia.
Ansori, A. (2026). Strategi dan metode pemberdayaan masyarakat. Bayfa Cendekia Indonesia.
Arsawan, I. W. E., & Suryantini, N. P. S. (2026). Manajemen Strategi. PT Bukuloka Literasi Bangsa.
Duxbury, N., Bakas, F. E., Vinagre de Castro, T., & Silva, S. (2020). Creative tourism development models towards sustainable and regenerative tourism. Sustainability, 13(1), 2.
Fauziah, P. W., & Hendrayati, H. (2020). Tourism Attractions on Visiting Decisions: A Literature Review. Tourism and Hospitality Essentials Journal, 14(2), 1–10.
Ismail, M. (2023). Strategi Komunikasi Event Management Prolog Ecosystem Studi Kasus Prolog Fest 2021 Dalam Meningkatkan Jumlah Pengunjung Pada Era New Normal= Communication Strategy of Event Management Prolog Fest 2021 in Increasing Visitor Interest in the New Normal Era. Universitas Hasanuddin.
Kanom, K. (2023a). Culinary Tourism Menu Variation in Mandalika Lombok through Pizza Making Innovation with the Addition of Coconut Oil. Journal of Economics Research and Social Sciences, 7(1), 81–97.
Kanom, K. (2023b). Pengembangan Wana Wisata Rowo Bayu Banyuwangi. Altasia Jurnal Pariwisata Indonesia, 5(1), 69–83.
Kanom, K., Rusmawan, P. N., & Nurhalimah, N. (2025). Sustainable Tourism Development Analysis in Blimbingsari Tourism Village, Banyuwangi, East Java. Sebatik, 29(2), 512–520.
Kanom, K., Wijaya, J. C. A., & Ningsih, D. T. A. (2024). The effect of service quality and facilities on customer satisfaction at Benteng Buah Naga Café & Resto. Jurnal Toursci, 1(6), 248–263.
Kanom, K., Wijaya, J. C. A., & Rusmawan, P. N. (2024). Pendampingan pada Desa Wisata Tamansari Banyuwangi dalam Perencanaan dan Pengembangan Pariwisata Berkelanjutan. Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram, 5(3), 157–172.
Khan, M. R., Khan, H. U. R., Lim, C. K., Tan, K. L., & Ahmed, M. F. (2021). Sustainable tourism policy, destination management and sustainable tourism development: A moderated-mediation model. Sustainability, 13(21), 12156.
Marina, M., Kanom, K., Sumardani, R., & Negara, I. M. W. S. (2024). Community Based Tourism Management at Geger Beach a Tourist Destination in Nusa Dua Bali. Jurnal Manajemen Pelayanan Hotel, 8(2), 243–261.
Peeters, P., Çakmak, E., & Guiver, J. (2024). Current issues in tourism: Mitigating climate change in sustainable tourism research. Tourism Management, 100, 104820.
Pelaku, M. P., & Osing, B. A. (2020). KEMIREN 2.
Pohan, M. Y. A. (2024). Wisata petualangan: Menguji faktor pendorong niat berkunjung wisatawan pada destinasi wisata. Jurnal Manajemen Akuntansi (JUMSI), 4(1), 70–77.
Pratiwi, Y. (2023). Indentifikasi 4A (Attraction, Amenity, Accessibility dan Anciliary) dalam Pengembangan Pariwisata Berkelanjutan di Pantai Tanjung Pendam, Kabupaten Belitung: Indonesia. Journal of Contemporary Public Administration, 3(2), 59–67.
Setiawan, R. (2022). Peningkatan Potensi Desa Cigugurgirang Melalui Pelatihan Pengolahan Bahan Makanan Berbahan Dasar Hasil Bumi Pertanian dan Peternakan. EDUTURISMA, 6(2).
Triyono, J. (2022). Penyelenggaraan Festival Gandrung Sewu dan Pengelolaan Taman Gandrung Terakota Banyuwangi Sebagai Wisata Unggulan. Jurnal Sosial Ekonomi Dan Humaniora, 8(4), 557–564.
Wibowo, M. S., Paninggiran, H. N. K., & Heptanti, U. (2023). Analisis daya tarik wisata dan pengelolaan destinasi Pantai Indah Kemangi Kabupaten Kendal. Jurnal Manajemen Perhotelan Dan Pariwisata, 6(2), 608–616.
Widiantara, M. E. (2026). Eksplorasi Potensi Event Cosplay Sebagai Daya Tarik Wisata Baru Dalam Industri MICE.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Kanom
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain all their rights to the published works, such as (but not limited to) the following rights; Copyright and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in own future works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article
